Let's Raise Some Money
Insights from Karen Climer about fundraising and nonprofit organizations

Four Fun Ways To Enhance Your Relationship With A Donor

September 11th, 2014 by Karen Climer

We always talk about the importance of cultivating donors.  Here are a few ways you can do it:

  • When an article about your organization appears in the newspaper, send a copy to the donor. Write a note that says, “Dan, because of you, we are able to reach more students than we ever thought possible.  Thank you for your ongoing support.”
  • If you send out a regular newsletter, attach a special note for the donor. For example, “Susan, I think you’ll like the photograph on page 6.  You made the new pediatric ward possible.  Thank you!”
  • Send an article that has nothing to do with your organization, but has to do with your donor. For example, if you see an article about feng shui and you know your donor is interested in that, send the article with a note that says, “Lisa, I saw this article and thought you might find it interesting.  Enjoy!”  It’s OK if you don’t talk about the organization all of the time.  Sometimes it’s better if it’s not all about the organization.  It lets the donor know you care about her as a person and not a checkbook
  • Invite donors to events that aren’t donor events.  For example, invite the donor to chaperone the pre-school field trip to the library.  I chair the citizen review board for the Orlando Police Department.  The police department invites us to programs about human trafficking, non-biased policing, and all sorts of interesting topics.  These training programs are intended for police officers.  Very few board members attend the events, but the invitation alone is great cultivation.

Feel free to leave a comment to share your cultivating idea with the Let’s Raise More Money community.

Posted in Acknowledgment, Cultivation, Relationships

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