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Insights from Karen Climer about fundraising and nonprofit organizations

Seven Ways To Improve Your Website

December 31st, 2013 by Karen Climer

Is one of your new year’s resolutions to improve your nonprofit’s website?  Some nonprofit organizations have great websites, but I’ve seen a few doozies as well.  Your website is probably the most important marketing piece you have.  The general brochure, annual report, case statement, and other pieces are important, but the website is king.

Here are seven ideas about how you can improve your website in 2014:

  1. Update the website regularly.  If your website is still announcing that the annual gala is coming up in September 2013 and tickets are available, that sends the wrong message to donors.  If I see that on the website of an animal shelter, I’m afraid they might forget to feed the dogs!  Be sure all of the information is up to date.
  2. Make it easy to contact you.  Even in today’s tech-saavy world, people still want to know your phone number and address.  Be sure there is a staff listing with emails and phone numbers for relevant staff members.
  3. Make it easy to donate.  There should be a Donate Now button on every page located above the fold.  That means, I shouldn’t have to scroll down to find it.  Put it near the top.
  4. The Donate Now button should not lead to Paypal.  A lot of people trust Paypal, but a lot of people don’t.  Your Donate Now button should lead to a merchant account.  At that point, you can give people the option of using Paypal.  But be sure another option is to use their credit card or electronic check outside of Paypal.
  5. Make sure your website is mobile friendly. More than half of American adults own a smart phone.  One third of those people use their phones as their primary means of accessing the internet!  Your website needs to be mobile friendly.
  6. Make it social.  Be sure to have links to whatever social platform you use.  Use the logos for Facebook, Twitter, etc. because people recognize them.  Be sure the link leads to YOUR Facebook page, not to the general facebook.com page.  (I know that seems obvious, but I can’t tell you how often that happens to me.)
  7. Be sure anything a donor wants to find is three clicks away.  People lose interest with each click, so don’t hide information.


Remember, donors look at your website before they make a donation (even if they are not donating online).  Then they judge the organization and how well you accomplish your mission based on the quality of the website.

What else would you suggest for a good, solid website?

Posted in Marketing, Website

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