Let's Raise Some Money
Insights from Karen Climer about fundraising and nonprofit organizations

A Prospect Research Tool That I Love

October 15th, 2013 by Karen Climer

Today, I’m going to share with you one of my prospect research secrets – how to find out someone’s birthday. OK, I know in the Facebook age, it’s much easier than it used to be to find out someone’s birthday.  But often you don’t find out until it’s too late to send a snail mail card.  Besides, what if your donor isn’t on Facebook?

There are two sites I have found useful.  Both of them apply to Florida residents only, although I’m sure other states have similar sites.  The first one is the State of Florida Notary Public website.  It includes current and previous notaries public.  It has the birth month and day, but not the year.  http://notaries.dos.state.fl.us/not001.html  If the donor is an attorney or an accountant, there is a good chance they are a notary public.

What if the donor isn’t a notary public?  Well, hopefully they are a registered voter.  Here is a site that has all registered voters in Florida.  http://fl-voters.findthedata.org/  This tells you the full birthday, plus some other useful and not-so-useful stuff.  Hint: Be sure to use the person’s legal name.  If it is a common name, use gender, race, and location to narrow the search.

I love sending birthday cards to donors or calling donors on their birthday.  They don’t expect it, so they usually get a kick out it.  It’s a chance to contact them without asking for money.  You don’t even need to talk about your organization.  Just wish them a happy birthday.

P.S. The two sites I have listed are to be used for donor cultivation purposes, not for you to look up everyone on earth you can think of just because you are nosy!  🙂

Posted in Prospect Research

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